CFB News
Furniture Row Racing Unveils ‘Car of the Heartland’
(Jun 23, 2009)
We all know and understand that with each passing year the American public becomes further disconnected with farmers, ranchers, and a basic knowledge of modern food production. A number of factors are responsible for this disconnect, not the least of which is our industry’s failure to communicate and engage with the non-farm public. Farm Bureau is working to close this gap but we cannot do it alone.
The ag industry has been lucky to have many non-farm advocates speak up for the cause of the American food producer, and it is lucky to include another. At the recent gathering of Farm Bureau PR and Communications professionals in Denver, Furniture Row Racing, unveiled a new NASCAR paint concept to support and bring awareness to the ag industry as a whole; The Car of the Heartland…Official Car of the American Farmer.
The people at Furniture Row Racing know and understand the hard work and devotion that ag producers across the country have made to their industry and their way of life. Furniture Row is making a substantial financial commitment to promote that hard work and devotion and to try and put American agriculture back on the radar screen of consumers across the country.
The attendees of the unveiling were moved and excited by the new car. Julie Murphy, Communications Director for Arizona Farm Bureau was brought to tears by the car and what it represents.
“As a producer, I am just so grateful,” she said.
The Car of the Heartland represents a revolutionary change in NASCAR, one not seen in 60 years of the sport. Traditionally, car designs have been a mish-mash of logos and brands, confusing fans and diluting effectiveness. Furniture Row understands that what individual cars need is a focused message, one that fans can follow, and they are leading the way with their new Car of the Heartland.
Going forward, Furniture Row needs help from Farm Bureau in the promotion of the Car of the Heartland. They need Farm Bureau members to talk to their friends and acquaintances and help tell the story of the car and promote the message of American agriculture.
Colorado Farm Bureau will do its part to help promote the car and raise awareness with the public. Other industry groups are on board to help promote that car as well.
If all goes according to plan, the car should run in 36 different races next season and gain an exposure to over 110 million people!
(Jun 23, 2009)
We all know and understand that with each passing year the American public becomes further disconnected with farmers, ranchers, and a basic knowledge of modern food production. A number of factors are responsible for this disconnect, not the least of which is our industry’s failure to communicate and engage with the non-farm public. Farm Bureau is working to close this gap but we cannot do it alone. The ag industry has been lucky to have many non-farm advocates speak up for the cause of the American food producer, and it is lucky to include another. At the recent gathering of Farm Bureau PR and Communications professionals in Denver, Furniture Row Racing, unveiled a new NASCAR paint concept to support and bring awareness to the ag industry as a whole; The Car of the Heartland…Official Car of the American Farmer.
The people at Furniture Row Racing know and understand the hard work and devotion that ag producers across the country have made to their industry and their way of life. Furniture Row is making a substantial financial commitment to promote that hard work and devotion and to try and put American agriculture back on the radar screen of consumers across the country.
The attendees of the unveiling were moved and excited by the new car. Julie Murphy, Communications Director for Arizona Farm Bureau was brought to tears by the car and what it represents.
“As a producer, I am just so grateful,” she said.
The Car of the Heartland represents a revolutionary change in NASCAR, one not seen in 60 years of the sport. Traditionally, car designs have been a mish-mash of logos and brands, confusing fans and diluting effectiveness. Furniture Row understands that what individual cars need is a focused message, one that fans can follow, and they are leading the way with their new Car of the Heartland.
Going forward, Furniture Row needs help from Farm Bureau in the promotion of the Car of the Heartland. They need Farm Bureau members to talk to their friends and acquaintances and help tell the story of the car and promote the message of American agriculture.
Colorado Farm Bureau will do its part to help promote the car and raise awareness with the public. Other industry groups are on board to help promote that car as well.
If all goes according to plan, the car should run in 36 different races next season and gain an exposure to over 110 million people!